Recipes online are difficult to sort through and find a decent recipe. The task was to design a transaction website with a new interaction that would allow users to easily find an sift through quality recipes. In order to fully understand the users' needs, we started by interviewing users about how they looked up recipes, for what occasions, and what they found helpful and not. We then performed a competitive analysis to see what other recipe sites were doing. This data gave us a starting point from which to design a new interaction.

We took the data and decided that a "panel of experts" metaphor could be helpful to recipe seekers. The idea was that you could have a conversation with one of the experts to narrow down your recipe choices. So if you were interested in an Asian dish, you could ask a question to the Asian expert and he or she would help you find the perfect recipe. It turned out that the panel was unnecessary. So we decided that all we needed was one expert to answer questions. This not only simplified the interface but allowed users greater flexibility in asking their questions.

The link to the website goes into greater depth of the process we went through to get to our conclusions and final design.