Team
Ekta Agrawal
Justin Kodama
Jeewon Lee


We wanted to see how our scenarios and concepts resonated with teenagers, so we held a focus group made up of college freshman. We got excellent feedback from them which helped guide us in the creation of the form of the phone. Below you will find the notes from the focus group session and also the scenarios that we presented to them.

Focus Group Notes

Sharing Across Distances
Collocated Sharing
Bracelet
Wristwatch
Express Yourself
Such a Flirt!
Express Yourself
Goofing Around



Focus Group Notes

Documents: Focus Group Notes (doc)

Cell Phone Problems
I don’t like it when other people borrow it and the screen gets all greasy
My phone is really ugly and boxy
Some features seem useless, or the location of the button to access the feature is bad.
The physical design is bad
They all look too similar
One guy liked the click that the Samsung phone makes when it opens. It’s like physical feedback and he enjoys it
The new Samsung phone is very very thin, and it makes him wonder if it might break, even though it looks cool and trendy
Talked about LG’s first wearable phone. The wearable function itself is not too good, and they said that when a phone has something so different, it should be usable to be good.

When Do You Use Your Digital Camera
To take pictures of themselves, their friends, house
Take pictures when I’m out with friends, on road trips, the beach
On holidays, field trips
Don’t carry it around as it doesn’t fit in my pocket
Don’t have one, use a camera with film

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Sharing Across Distances

Notes
Not necessary to take the photo to communicate the message. Could just tell the person.
Could just send the photo and not add any text to it. Leaves room for interpretation.
Wouldn’t like to be on the receiving end of such a photo. Would prefer to just be told
Narrated similar incidents such as the story of sister with the hickey!!
Some people felt that they would like to be able to share across distances if the picture quality is good. They never remember to take along their camera, so it would be a good feature.
Some people felt that the scenario was a little extreme, and this camera phone might be more useful in a shopping situation where only one person could be present
For sharing photos from your phone you need a special cable to connect to the computer, and this is no point as it’s expensive. Emailing it is so much easier and cheaper.

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Sharing in Groups

Notes
Don’t ever need to share instantly
Would be convenient, because that way the person would at least definitely get the picture. Many times people say they will share a photo once they go home but forget.
Most of them liked the physical connection of sharing the photos
One guy didn’t like it.

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Wristwatch

Notes
It’s hard to take a photo from a watch
They liked the wristwatch idea, thought technology would be hard (we don’t have to worry about that!!)
Lose watches, so don’t want to lose phone
Would be worried to have a phone as a watch or vice versa, as they’re all more concerned about one of the two
Don’t want a beat up watch/phone
Most people liked it, because it means that there are less things for them to carry around, tight pants!!
Would like to have their phone with them while paintballing etc…., so would like a more rugged look
Drop phone so much that it rates, so want it to be more rugged
Interesting idea to combine them

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Shopping

Notes
Felt that the scenario was trivial
More relevant for occasions when one is buying bridesmaid dresses etc, not for everyday shopping
Didn’t find the idea of taking photos while shopping too practical, prefer to take somebody with them
Good when you wanted to go shopping with somebody but couldn’t!
Most of them couldn’t really relate to the shopping thing, felt like they were too old for it
More faith in physically seeing the person in the outfit, as poor quality photos can be deceiving

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Careful Flirting

Notes
One guy had gone through something similar at prom
Felt that the photo was a bit too much.
It’s like literally investigating a person by taking the photo.
Wouldn’t take the guy’s picture so sneakily and then investigate. Would rather ask questions.

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Flirting with Pictures

Notes
Whole group quiet!!
Felt like it was taking away from social relationships. Its like building an aim culture on the phone, and they didn’t like that
They prefer taking photos as a joke, not where it defines social relationships!
Like it when they’re doing stupid stuff, taking funny pictures, sending it to friends who couldn’t be there.
Like the more casual appeal of it

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Convincing Your Parents

Notes
Felt that such an excuse could work once, not multiple times
Kind of trivial. A curfew is a curfew, parents would not get fooled by it

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Goofing Around

Notes
Very receptive to this one
Felt that a video phone would be more applicable
Don’t like it because it’ll be on the phone and people go through your phone all the time and might see the photo.

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Application, Interaction and Form Design of a Camera Phone for Teens